Roberto Blake on Being Prolific and Why Steve Jobs Should Have Been a Vlogger

One of my inspirations for publishing a blog post 6 days per week is Roberto Blake -a daily vlogger and graphic designer who discusses entrepreneurship regularly. His Medium post on Your First 1000 Pieces of Content (Read it by clicking here. ), discusses how to become an influencer through being prolific.  I have a long way to go before this website and its adjacent platforms has 1000 pieces of content. However, enjoying the journey is half the fun.

Also of interest is this video where Blake says he wishes Steve Jobs had been a daily vlogger. His argument is that we could then study his early moments closely as Jobs struggled to create Apple Computers and revolutionize accessible communication. The idea, I suppose, is to inspire the rest of us to tell our story , document our journey, because this information can be useful to other people.

You and I have talked about this recently, about how your stories can be a gift to the world (click here to read it). You don’t have to be the founder of a legendary company like Jobs, to be useful.

Blake goes on to say that quantity (being prolific) can produce quality eventually. Practice helps. I would add, that quantity can produce quality if you are paying attention to results and tweaking to make a better outcome as you go along.

What do you think about quantity producing quality eventually? And do you think Steve Jobs should have been a daily vlogger? That’s debatable. I think some of his legend is partly because he was enigmatic.



P.S. We’ve already discussed how Seth Godin – another person known for daily creations -creates his blog posts every day. Click here to read that explanation.

P.P.S. Out of all the people that I would have loved to have seen with a Youtube channel, it’s Orson Welles. He was always frustrated about the expense of films and the fact that you needed, as he said, an army of people to get the job done. The director of Citizen Kane could have elevated the craft of internet videos with his experience and imagination.

Blogging and Fitness [Links]

If you are a blogger, desk worker, or person who sits a lot, here are some links to tips on how to improve your health while at the desk or in the office.

I have not yet found a blogger who specializes in fitness for bloggers. (When I do, I’ll let you know.) At this point, you’ll have to search for “desk job exercises” or “desk job fitness.”

Tips include raising your knees and tapping your toes on the lip of a trash can, soccer drill fashion.

Tips include buying a treadmill desk and biking to work.

Tips include doing burpees during certain plot points in your favorite show at home.

Tips include pacing during a phone call and schedule a walking meeting.




How Seth Godin Writes A Daily Blog

Stumbled across this Hubspot interview of Seth Godin – a bestselling author known for books and lectures on marketing. He’s also known for a daily blog which he has written since 2002. It’s the latter that interests me the most.

How does Godin find the time to write blog posts every day?

  1. His blog posts are of varying length. Sometimes a sentence, sometimes 700 words. [This suggests if he only has a sentence worth of thoughts to give, he does. He doesn’t wait to be inspired further.]
  2. He sticks to a subject that he thinks about a lot, and has thought about for a while. It seems to just flow.
  3. He doesn’t use images; it’s all about the words. [You do not necessarily need a big production or to make it complicated to be useful.]
  4. He uses spare time. 90 seconds, if necessary. [Use what you have.]
  5. He made the decision to do it and then committed to it. [The question then becomes not “Should I blog?,” but “How?”]

What I gathered is that it is the streamlined nature of how he blogs that helps him publish every day. After that, it’s habit. Check out the interview. See what you think.



How does technology change our relationship to each other?

I’m just thinking about how communication technology changes behavior and how we relate to each other.

We have talked about why vlogging is popular; we have discussed why your blog is necessary. They both boil down to communication – you are connecting with other human beings, mostly people that you do not personally know or perhaps have never met face-to-face.

Yet you feel as if you can know, like and trust this virtual stranger.

How will we relate to each other in the future as vlogging, blogging, paying bills online, seeing recent pictures of your grandchildren on Facebook,  (and some say Virtual Reality) become more standard?

I recall many road trips as a child wherein some hotels would advertise “wireless internet” to the thousands of passing cars along the highway. This was a draw for potential guests since not every hotel had it then (some still don’t). However, now the internet is a utility, the internet is just as much expected to be at a hotel as is running water or a bed.

What will these cultural shifts do to us or for us?

The format of communication seems to change the way we view the other person. Let me explain what I mean.

When movies were king, seeing Clark Gable on a 30 foot screen was the most fascinating thing ever. According to film star Robert Wagner in his autobio, Pieces of My Heart, you never expected to see these luminaries of the silver screen in real life.

Fast forward and television is taking attention away from film. People do not have to put on their shoes and go out the door to see famous people; everything is right there on a box in the living room. Wagner says that, because of this format, TV stars were considered more homey and relate-able, people who seem as if they could be your neighbors. (Mr.  Rogers, anyone?)

I wonder, then, what mobile devices have done to our view of other people. If you can have your entertainment or communication in the palm of your hand, do you feel as if you own the show?

Because the communication is now a two-way street, lots of feedback coming from readers or viewers of the content, do they feel as if they know the person? Do they feel better reflected or represented?

It might be too early to tell.

I’m just thinking through some stuff. You can’t have this seismic shift in communication – this heavy internet use- and not change culture, and not effect our relationship to each other.

What do you think?



Why is Vlogging Popular?

Entrepreneur Roberto Blake asks his guest “Why is Vlogging So Popular?” in this video: “How to Become a YouTube Vlogger: featuring Sara Dietschy!” You may click the link for their answers to the question. Here is my answer.

Why is vlogging so popular?

First, let’s define what we mean by vlogging.

When I first heard the term in 2005 or 2006,  a vlog simply meant any kind of video on your weblog, as opposed to offering only text or a single image on your blog. The content of the video was irrelevant to the definition of vlogging.

Today, the term vlogging –at least, as it is used on Youtube, the second largest search engine in the world- means a specific kind of video wherein the person takes the camera (and thus the audience) throughout the day. If he goes to a coffee shop, he films it. If he goes to a wedding, he films it. Then he ends the video at the end of the day. There are variations, but ultimately, a vlog now means a video diary of your day, especially when outside of the house.

Now, why is vlogging popular?

Vlogging is popular for at least two reasons:

  1. Vlogging extends and strengthens the KNOW, LIKE AND TRUST factor.

When you know a person from the internet and she gives you a taste of her life beyond just the one room in which she usually films [It is typical of Youtubers to film in one room.], you feel as if you are getting a better sense of her.

The vlogger might show you the rest of the house, the surrounding region, the friends and family in her life. You accumulate more incidental details which constitute the person that you watch regularly. It’s like the details of a character in a novel – you know the person a little better and what’s important to her. You then trust her further.

  1. Vlogging is vicarious travel

When vloggers film their region, or the cafes they like to visit, they are creating a travelogue. What might be mundane for them is an informative adventure for others.

The Disney vlogger who has an exclusive pass to access a ride before it opens created a useful video. He filmed the ride in the front seat from a 1st person perspective. A mother thanked him in the comments section since the video helped her frightened child to study  the twists and turns of the ride like a luge driver before arriving at Disney. Having that access calmed him.

Here is an example from my own experience. One of the first videos of Casey Neistat that I watched was of his trip to Marfa, TX for a wedding. I did not know that Neistat is famous, but I did know Marfa – the basecamp for location shooting of the film Giant with Elizabeth Taylor and Rock Hudson.  Neistat stays in the Rock Hudson Suite, which I did not know existed before watching his vacation video. He has added to my classic film knowledge and inspired me to travel there.

Why do you think vlogging is popular today?