In a Facebook group, a business owner asked how to become “unstuck” in the planning stage. There are projects waiting to be finished, but she’s busy reading more content from other business owners who inspire her. How can she become “unstuck” and not just copy someone else?
I struggle through the same issues. However, I have found ways to think about them which have helped me to “unstick” myself and get something done.
REMEMBER THAT IMITATION IS A COMMON STARTING LINE
It is common to EMULATE YOUR HEROES when you start out. Children play dress up in their mother’s shoes, for instance.
Eventually, if you are self-aware, you develop what fits you, you create a custom-tailored business or life. I find that you start creating content that is unique to you when you distance yourself a bit from someone else’s content.
Whatever you ruminate on the most tends to be the most easily-accessible content that your mind can produce. Thus, to create content that is unique to your perspective, it is crucial to stop and consider what YOU think about a subject, what experiences YOU have had. Then, if you wish, go check out what someone else has to say on the subject.
Your heroes are a good jumping off point, but be sure to jump off, otherwise you become a copy.
To answer this question on Facebook, for instance, and to make sure I wasn’t copying what I had read in the comment section, I just dived in, writing from the perspective of my own experience with the topic; I did not read the preceding replies first. After posting my comment, I then proceeded to read a few others. I’m glad that I did it that way; some of the other answers were so brilliant, I would have been intimidated had I read theirs first. When intimidated, I hesitate sharing my thoughts, thinking that I cannot help anyone. Many people tend to have this issue.
TO REDUCE PROCRASTINATION, CREATE A 1:1 RATIO OF PRODUCTION TO CONSUMPTION
To get started on a few projects, the following is something that I’ve done recently. For every hour that I consume business content, I must use an hour to produce something for my own business. For every hour I spend consuming Youtube videos or reading a book, I must spend an hour writing in my journal or typing an article. When I follow this rule, I usually end up creating more than that minimum 1:1 ratio.
In this way, I’m tipping the scales in favor of being a PRODUCER more than being a CONSUMER. You might choose to do it in a different way, but developing the habit of becoming a producer is what you’re after to become “unstuck.”
I fail at this all the time, mostly due to a lack of confidence in my own production. But the best way to barrel through the lack of confidence is to revisit your WHY -your reason for starting the project in the first place- then continue to produce. Wade through what you consider dreck until it’s not dreck any more.
[If you’re worried about what other people think about you or your content, read this article, based on a Cornell study, about how to handle social disapproval. I needed to be reminded of this information just yesterday.]