There is an illustrated interview series on Youtube called Blank on Blank. One of the interviews I’ve recently run across is of rock star David Bowie on the subject of popularity and your own artistry. What he says might apply to writers/bloggers, as well.
“An audience appreciation is only going to be periodic at the best of times. You fall in and out of favor continually. I don’t think it should be something one should be looking for. I think you should turn around at the end of the day and say, ‘I really like that piece of work,’ or ‘That piece of work [is terrible].’ Not, ‘Was that popular or wasn’t that popular?'”
This goes back to what we’ve said before about social media likes and what to do if you experience anxiety over becoming less popular in your art, or when someone unsubscribes from your blog.
The idea is to have a sense of purpose beyond being liked, and that’s what Bowie seems to say here. Making the best work you can should be enough; the rest is gravy.