Google.com has become synonymous with searching online; it is even used as a verb. (“What’s the name of that guy in that film? Never mind. I’ll Google it.”) When this giant of information makes major changes in its search engine algorithms, people pay attention and adjust accordingly.
In response to the increasing number of online searches on mobile devices, Google began to return search results for mobile-friendly websites first.
The change began on April 21, 2015, but some still have not received the memo and their search engine optimization (SEO) has suffered.
What does this mean for your website? Readers will be less likely to find your corner of the web, even if you have great content or once garnered enormous traffic. One website (who shall remain nameless) is the best in name recognition for its topic, but you will no longer find it on the 1st, 2nd or 3rd pages of Google’s search results. Its competitor (who is not yet as prolific and has only existed for a short time) has a mobile-friendly site and is the first result on Google when you search for their shared industry.
What can you do to boost SEO after mobile-geddon?
Make sure that your website or blog is easy to use on mobile devices, also known as a mobile-friendly website. You do this by creating a responsive website.
What is a mobile-friendly website? What is a responsive website?
A responsive website adjusts to fit whatever device your reader is using. Readers on either a 30-inch desktop computer, a 15-inch laptop, an 8-inch tablet or a small cell phone will all enjoy a great experience on your blog. Your blog instantly recognizes the uniqueness of the device and presents its navigation buttons and other parts of your website in the best format to fit the product in your reader’s hands.
A responsive website is, thus, mobile-friendly, desktop-friendly, everything-friendly.
Is my website or blog mobile-friendly?
Discover whether you are ready for mobile-geddon and are search engine optimized by typing your blog’s url at Google’s Mobile-Friendly Test website:
It will let you know within a few seconds if your blog is mobile-friendly or not. Be sure to check out their details just underneath your results for a more in-depth explanation of mobile-friendly pages.
How do I make my website or blog mobile-friendly?
Once you’ve plugged in your url at Google’s Mobile-Friendly Test website and your results are “Not Mobile-Friendly,” there will be a number of specific problems that Google will suggest you address.They go into detail about each one. They also have a handy guide to help you transition: https://developers.google.com/webmasters/mobile-sites/get-started/
What if my website or blog is not mobile-friendly and I do not want to change it?
If your website or blog is not mobile-friendly and you don’t change anything, it will still be there as usual.
It’s just that if an article in your classic movie blog about “Cary Grant’s Earliest Memories of Going to the Movies” is usually on page 2 of Google search results for “Cary Grant” and “Memories,” the article will now be further down in the search results pages, making it less likely that anyone will read it.
How have you adjusted to this change in SEO?
|Deborah Thomas is the founder of DMT Consulting and is the author of Ex-Lawyer: 21 Inspirational Biographies of Former Attorneys and Law Students Who Have Found Success in Another Profession. Read more on the About page.|